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Rassal Ahmed
Nominated | Dubai Business Award

Rassal Ahmed

Founder & CEO, RAG Holdings at RAG Holdings

20+ years experience

From a two-person start in 2013 to seven business centres in four countries, helping founders build in Dubai and beyond.

  • Business of the Year Award
  • Small Business of the Year Award

About Rassal

I am Rassal Ahmed, founder and CEO of RAG Holdings. I grew up in a middle-class family in Kannur, Kerala, where my father worked abroad to support us. I moved to Dubai in 2003 for an HR job and spent ten years in HR roles in the UAE and Qatar before starting my own business. What drives me is simple: making it easier for people to start and grow a business. I know how hard the first steps are, because I took them myself with very little. People who work with me know I decide fast and care a lot about quality. I believe clear, honest communication matters most when things get difficult. Outside work I love football and cricket. In 2024 I was honoured as an Icon of the UAE at the Icons of the UAE Awards. In 2026 I spoke to MBA students at IIM Kozhikode, a place I once dreamed of studying at.

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Proudest achievements

  • 1. Grew RAG from a two-person HR consultancy in 2013 to seven business centres in four countries
  • 2. Served more than 9,500 clients across the UAE, Qatar, Singapore and India
  • 3. Opened RAG Tower in Al Barsha in 2025, reported as the tallest business centre in the UAE
  • 4. Classified among Qatar's Big Five business consulting firms by Qatar's Ministry of Commerce and Industry (2026)
  • 5. Appointed official visa and PRO services partner for HUGO BOSS in the UAE (2025)
  • 6. Opened RAG Singapore (2025) and RAG Holdings Calicut, India (2026)
  • 7. Great Place to Work Certified and ranked 56th, Small category, Best Workplaces in the Middle East 2026
  • 8. Honoured as an Icon of the UAE 2024
  • 9. Hosted ambassadors and officials from 35+ countries at RAG Global Meet 2026 in Doha
  • 10. Spoke to MBA students at IIM Kozhikode (2026)

People's Choice

Voting is open now

Business of the Year Award

74 votes

Small Business of the Year Award

58 votes

It takes a few seconds and counts straight away.

Find Rassal online

About RAG Holdings

RAG Holdings helps entrepreneurs and companies set up, run and grow their business in the UAE, Qatar, Singapore and India. We handle company formation, PRO and visa services, Golden Visa support, accounting, compliance and business advisory, and we run premium business centres where founders can work. We now have seven business centres across four countries, including RAG Global Business Hub in Al Qusais, RAG Biz HQ on Sheikh Zayed Road and RAG Tower in Al Barsha, reported as the tallest business centre in the UAE. Together they give us more than 350,000 sq ft of workspace. What makes us different is that we stay with a business after setup. We have served more than 9,500 clients, from first-time founders to international brands. HUGO BOSS appointed RAG as its official visa and PRO services partner in the UAE, and Qatar's Ministry of Commerce and Industry classified RAG among Qatar's Big Five business consulting firms.

About Rassal's team

RAG started with two people: me and my co-founder Mohammed Aslam. Today our team works across Dubai, Doha, Singapore and Calicut, and our new India team already has more than 20 people in marketing, sales and project management. Our people are the reason RAG works. In 2026 we earned Great Place to Work Certification, based entirely on what our employees said, and we were ranked 56th in the Small category of Best Workplaces in the Middle East 2026. We reward the people who go further. Through RAG Elite Club, five team members are chosen every quarter and receive extra salary for three months, an international trip and one-to-one time with me. I want everyone at RAG to grow with the company, not just work for it.

The journey

My first job after a commerce degree was in the accounts department of a Malayalam newspaper. After short stints in Kochi and Bangalore, I moved to Dubai in 2003 for an HR role and completed an MBA in Human Resources and International Business while working. For the next ten years I worked in senior HR roles in the UAE and Qatar. In Qatar I met Mohammed Aslam. We used to walk along the Corniche in Doha after work and talk about building something of our own. In 2013 we started RAG as a two-person HR consultancy. When we moved to Dubai, we rented a whole office, used one desk and sublet the rest. That small decision became our business centre model. Step by step we grew into company formation, PRO services, advisory and business centres. When COVID-19 hit, we chose to expand instead of shrinking. In 2025 we opened RAG Tower and our Singapore office. In 2026 RAG was classified among Qatar's Big Five business consulting firms, we opened RAG Holdings Calicut in India, and our team made us a Great Place to Work. Every one of these steps started with a founder who trusted us with their business.

Why your vote matters

Your vote is not really for me. It is for the 9,500+ founders and companies who trusted RAG to help them start and grow, and for the team who show up every day to make that happen. When I came to Dubai in 2003, I had a job, a dream and not much else. This city gave me a chance. RAG exists to give that same chance to the next founder. If RAG has helped you set up, find an office, sort a visa or simply answer a question when you were stuck, I would be grateful for your vote. It would mean a lot to our whole team. Thank you.

Help Rassal win

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People's Choice

Voting is open now

Business of the Year Award

74 votes

Small Business of the Year Award

58 votes

It takes a few seconds and counts straight away.

People's Choice

Voting is open now

Business of the Year Award

74 votes

Small Business of the Year Award

58 votes

It takes a few seconds and counts straight away.

Rassal's road to the ceremony

  1. Nominated

    Nominated on 9 October 2026

  2. People's Choice voteYou are here

    Voting is open now

  3. Shortlist announced

    The judges choose the finalists

  4. The awards ceremony

    Wednesday, 9 December 2026 at Millennium Airport Hotel Dubai, United Arab Emirates

Every vote now carries Rassal one step closer to that stage.

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